Thursday, February 25, 2010

FTC Rule on Gemstone Descriptions

The Federal Trade Commission has issued this legally mandated disclosure requirement; however, keep in mind this legal protection about how a gemstone is described in a salesman's pitch is not required if you are out of the States.  

FTC § 23.23
(b) It is unfair or deceptive to use the word "ruby," "sapphire," "emerald," "topaz," or the name of any other precious or semi-precious stone, or the word "stone," "birthstone," "gemstone,'' or similar term to describe a laboratory-grown, laboratory-created, [manufacturer name]-created, synthetic, imitation, or simulated stone, unless such word or name is immediately preceded with equal conspicuousness by the word "laboratory-grown," "laboratory-created," "[manufacturer name]-created," "synthetic," or by the word "imitation" or "simulated," so as to disclose clearly the nature of the product and the fact it is not a natural gemstone.